Hi, I’m Chloe Hayward
A recent graduate from the University for the Creative Arts, BA Graphic Design. A new designer who loves print and challenging herself with new ways of working. 

Projects
  1. Celebrating Letterpress
  2. UCA Grad Show
  3. D&AD
  4. Festival of Making
  5. Surrey Hills Arts
  6. Typographic Studies
  7. Motion Graphic Exhibiton
  8. Branding Projects

About Me

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D&AD: War Child, Secret 7” Mar. 2025
Competiton: Entered
As part of the New Blood Awards 2025, War Child hosted Secret 7”. I designed an album cover for Warsong by The Cure. The concept was to showcase that war is ever present in history and that the fires of it continue to burn, related to the lyrics of Warsong. The double-sided design infers that the fires of war never seem to end, and we may eventually destroy ourselves if we don’t put them out.



D&AD:  IMAX Oct. 2024

To challenge myself, I attempted to complete old New Blood briefs. This gave me a chance to test my skills and experiment with design under a brief. I completed the IMAX brief from 2024, ‘ Create a design system that distinguishes new IMAX experiences and products ‘. I did this by creating unique iconography that related to the theme of each subbrand and kept all subbrand names to four words and neon colours for consistency. 


©2025Chloe Hayward Portfolio